An anti-bank ad and Internet campaign started six months ago by the $343 million LA Financial Credit Union of Pasadena, Calif. was getting "good consumer buzz" and fresh attention this week resulting from the public furor over big bank practices and the Arianna Huffington blast.
"We've received 869 membership applications and 4,416 visits to our 'breakupwithmybank.com' Web page during the first six months of the campaign," said Renee Mackanin, vice president of marketing.
At the same time LA Financial is getting good feedback after posting the Huffington Post "Move Your Money" mention on its Facebook page "although we are not specifically targeting new members based on that campaign," said Mackanin.
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