The economic challenges facing the industry may be daunting, but the Texas Credit Union League, for one, said its PAC fundraising in 2009 hit record levels thanks to various factors, including reliance on payroll deductions for collecting contributions.
The "deduct a buck" campaigns have been around for some time among state leagues and CUNA, but the Texas League put the concept into high gear among management, frontline and back office staffers, and it has paid off big time, league officials said.
During the year, the league said its PAC brought in what it called "an astounding $313,494 or 125%t of its goal," and one small chapter, Big Spring, raised $6,000, or 476% of its goal.
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