The economic challenges facing the industry may be daunting but the Texas Credit Union League said its political action committee fundraising for 2009 hit record levels.
The deduct-a-buck campaigns have been around for some time among state leagues and CUNA, but the Texas league put the concept into high gear among staffers and it has paid off big time, league officials said this week.
During the year, the league said its PAC brought in $313,494.48, 125% of its goal. One small chapter, Big Spring, raised $6,000, or 476% of its goal.
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"I think you have to credit that payroll deduction system which makes it easier for employees to make a donation and who also seem to understand that this is their job at stake," said Sherry Roman, president/CEO of the $8.5 million T & P CU of Big Spring and chapter president.
Roman also quipped, "There's nothing wrong with a little begging."
James Tuggle, president/CEO of the $42 million Transtar CU of Houston, also credits the PAC increases on a more active role by CEOs in PAC fundraising and higher interest levels by front-line personnel "who seem to follow the issues."
"The media's focus on the problems of other financial institutions has really been an advantage to us," said Tuggle, who is president of the Houston Chapter which raised $88,000-the highest dollar amount among the state's 26 chapters.
Gretchen Ziegler, executive director of TCUL PAC, noted, "With primary elections just around the corner-March 2010-timing is critical since in Texas many elections are won and lost in the primaries."
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