Meriwest Credit Union has found a way to make new members feel at home with e-Welcome.
The San Jose, Calif.-based credit union has developed the new member on-boarding program to help build awareness of the latest products and services.
During the first 90 days of a new membership, members receive e-mail communications from the institution at staged intervals. The first week's email invites new members to link to the Meriwest Web site (meriwest.com) for a more in-depth review of the credit union and provide further information on the services available to them. Over the first few weeks, e-mails highlighting electronic services such as online banking, bill pay and direct deposit, as well as core products that members may not have previously selected are sent.
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