Less than a week before Thanksgiving the six-year old, credit union-run "Operation Best Wishes" campaign to support the troops is on an expanded nationwide roll managing to struggle without financial backing of its major benefactor, WesCorp.
"It hasn't been easy but when you see the tear-stained faces of those happy families talking to loved ones overseas on the video screen," it is heartening to realize the wide-ranging industry contributions," said Bradley Smith, vice president of strategic development at the $530 million Pacific Marine CU, Camp Pendleton, Calif., one of some 16 military CUs tapped to donate staff and resources to support "Operation Best Wishes."
Before WesCorp went into NCUA conservatorship, the San Dimas, Calif. corporate financed the entire video operation during the holiday season to move staff and equipment to some 20 bases across the U.S.
Complete your profile to continue reading and get FREE access to CUTimes.com, part of your ALM digital membership.
Your access to unlimited CUTimes.com content isn’t changing.
Once you are an ALM digital member, you’ll receive:
- Breaking credit union news and analysis, on-site and via our newsletters and custom alerts
- Weekly Shared Accounts podcast featuring exclusive interviews with industry leaders
- Educational webcasts, white papers, and ebooks from industry thought leaders
- Critical coverage of the commercial real estate and financial advisory markets on our other ALM sites, GlobeSt.com and ThinkAdvisor.com
Already have an account? Sign In Now
© 2024 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.