In today's corporate environment, the customer satisfaction index is getting more attention than ever before and for good reason. A quality customer experience translates into repeat or referral business. And most credit unions understand this, since member satisfaction is the backbone of the CU philosophy.

But, what about B2B CSI, specifically auto dealerships? How do auto dealerships view the credit union industry?

The answer to this question will determine a credit union's sustainable auto lending market share growth as competitive lenders return to market. Don't be fooled by the last 12 months. It's how you handle your business relationships now that determines what happens going forward. While some credit unions have strengthened their position, others have not.

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