How cute and cuddly is social media for banking? Not as sweet as the headlines claim for credit unions looking to attract members while protecting personal information.
How do I dare speak contrary to popular wisdom that claims that anyone can tweet their way to fame and fortune? Because the security risks are growing faster than the opportunities, and chatty tweets are loosening employee lips.
Let's start by addressing the opportunities in social media. Magazines and Web sites run articles that extol the virtues of tweets and blogs. These articles may stimulate circulation but more as a curiosity than a positive ROI. Have any companies actually gained enough new customers to warrant the expense of a full-blown social media effort?
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