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Developed by British Columbia-based Currency Marketing, Young & Free is a financial management program designed to engage 19-to-25-year-olds to effectively manage their money through a microsite (www.youngfreealabama.com), social media and other nontraditional media. After an online audition one person will be selected by peers to be Listerhill Credit Union’s Young & Free spokesperson. The winner will receive a full-time position worth $30,000 per year, a MacBook Pro computer, a Canon HD camcorder and an iPhone. Spokesperson duties will range from writing four text-based blog posts per week and producing one video per week to producing at least one segment for the Living Young & Free Show per month and attending one event as the spokesperson per month. With over $400 million in assets Listerhill CU, Muscle Shoals, Ala., becomes the smallest credit union to join the Young & Free family. To date all the Young & Free credit unions in Alberta, Texas and South Carolina have had over $1 billion in assets.

Peter Westerman

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