Developed by British Columbia-based Currency Marketing, Young & Free is a financial management program designed to engage 19-to-25-year-olds to effectively manage their money through a microsite (www.youngfreealabama.com), social media and other nontraditional media.
After an online audition one person will be selected by peers to be Listerhill Credit Union's Young & Free spokesperson. The winner will receive a full-time position worth $30,000 per year, a MacBook Pro computer, a Canon HD camcorder and an iPhone. Spokesperson duties will range from writing four text-based blog posts per week and producing one video per week to producing at least one segment for the Living Young & Free Show per month and attending one event as the spokesperson per month.
With over $400 million in assets Listerhill CU, Muscle Shoals, Ala., becomes the smallest credit union to join the Young & Free family. To date all the Young & Free credit unions in Alberta, Texas and South Carolina have had over $1 billion in assets.
Site for Gen Y Launched
Hawthorne Credit Union has reached out to younger members to help them realize their dreams with the launch of OnYourWay Web site.
The site, hawthorne.onyourway.com, is designed to serve as a supportive financial resource for 20-35-year-olds. The program format offers videos, articles and blogs on a range of personal finance topics from unemployment survival tips and how to avoid credit debt to determining whether to stay home or go back to work after having a child.
According to Hawthorne CU Vice President of Marketing Sandy Manisco, in addition to having timely and relevant financial education components, OnMyWay also incorporates a reward program when smart financial choices are made.
The interactive site also encourages conversation by allowing consumers to post everything from videos of their personal finance questions to articles.
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Florida CU Kicks Off Sponsorship
CFE Federal Credit Union has given a boost to the Orange County Public Schools varsity football program.
As part of the partnership agreement, during the 2009 season CFE FCU will advertise at 11 selected high school football games, including six televised by Bright House Sports Network.
The advertisement sponsorship includes two large, on-field stencils of CFE FCU's logo placed in a highly visible place, four public address announcements-one each quarter-and an opportunity to distribute coupons or samples at the events.
More than 5,300 attendees were at a recently televised varsity football Friday night game. In terms of exposure, the credit union scored big with over eight minutes of on-screen logo coverage during the game. Additional coverage consisted of online streaming, game replays over the next few weeks and sports clips by other local television stations.
"We are very excited to expand our relationship with OCPS and support the athletics department," said CFE FCU President/CEO Joseph A. Melbourne. CFE FCU has $1.15 billion in assets and is based in Lake Mary, Fla.
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