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The $405 million generations Federal Credit Union, headquartered in San Antonio, has found a strong market niche in a marketing and outreach effort with its local Goodwill Industries.

About 18 months ago, the credit union opened up a branch in the Goodwill store on Fredericksburg Road in San Antonio, a sprawling facility in an old airline hanger. Since then, the CU has welcomed 450 new members from people who used the store, a marked increase from the CU’s projections when they opened the branch.

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Peter Westerman


Credit Union Times

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