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Rich Weissman, president/CEO of DMA Institute Think Tank, suggested that credit unions and community banks have a leg up on big banks in a number of areas during a recent Webinar hosted by the group.

During “Community Banks vs. Credit Unions: What Each Can Learn From the Other,” Weissman commended community banks for recognizing the high profitability potential of high-touch small business markets ignored by big banks. He also praised credit unions for doing the same with retail markets. And, according to Weissman, credit unions and community banks both have a broader cross selling perspective and greater capacity to manage credit risk than do big banks.

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Peter Westerman

 

Credit Union Times

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