X

Thank you for sharing!

Your article was successfully shared with the contacts you provided.

Has your credit union consistently received a CAMEL 1 or 2 rating from your regulator? Do you manage the credit union to that rating, and does your board judge your performance in large part based on the CAMEL rating? Congratulations on making the regulators happy, but managing the credit union to a CAMEL ratio does not necessarily mean you are satisfying the boss that matters most: the member owners.

Running the business based inordinately on CAMEL can have the unintended consequence of failing to manage for membership growth and has been confused, I fear, with a performance measurement for strategic success. Evaluating the true performance of a CU based on CAMEL is analogous to sending a baseball player to the All Star Game because he showed up to the stadium on time, didn’t miss curfew and had a shiny batting helmet.

Complete your profile to continue reading and get FREE access to CUTimes.com, part of your ALM digital membership.

Your access to unlimited CUTimes.com content isn’t changing.
Once you are an ALM digital member, you’ll receive:

  • Critical CUTimes.com information including comprehensive product and service provider listings via the Marketplace Directory, CU Careers, resources from industry leaders, webcasts, and breaking news, analysis and more with our informative Newsletters.
  • Exclusive discounts on ALM and CU Times events.
  • Access to other award-winning ALM websites including Law.com and GlobeSt.com.

Already have an account?

Peter Westerman

 

Credit Union Times

Join Credit Union Times

Don’t miss crucial strategic and tactical information necessary to run your institution and better serve your members. Join Credit Union Times now!

  • Free unlimited access to Credit Union Times' trusted and independent team of experts for extensive industry news, conference coverage, people features, statistical analysis, and regulation and technology updates.
  • Exclusive discounts on ALM and Credit Union Times events.
  • Access to other award-winning ALM websites including TreasuryandRisk.com and Law.com.

Already have an account? Sign In Now
Join Credit Union Times
Live Chat

Copyright © 2022 ALM Media Properties, LLC. All Rights Reserved.