Searching for a more realistic definition, the $210 million City Credit Union of Dallas has renamed marketing as the brand innovation department.
The renamed department covers traditional areas like product development, media, public relations and general marketing, but the new moniker represents a more accurate service identification, said the department's director, Maureen Johns.
The Dallas CU has been reaping goodwill in recent months from a paid five-minute segment on CU safety and soundness and financial literacy during ABC's "Good Morning Dallas" show.
Complete your profile to continue reading and get FREE access to CUTimes.com, part of your ALM digital membership.
Your access to unlimited CUTimes.com content isn’t changing.
Once you are an ALM digital member, you’ll receive:
- Critical CUTimes.com information including comprehensive product and service provider listings via the Marketplace Directory, CU Careers, resources from industry leaders, webcasts, and breaking news, analysis and more with our informative Newsletters.
- Exclusive discounts on ALM and CU Times events.
- Access to other award-winning ALM websites including Law.com and GlobeSt.com.
Already have an account? Sign In
© 2024 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.
