Bank collapses, including five last Friday, continue to spur credit union marketing forays with Georgia a case in point this week.

Mindful of the unsettling effect of bank failures on consumers, the $132 million MidSouth FCU of Macon maintained that its latest "your funds are safe" radio commercial, as well as a print ad on loans, is both reassuring and productive during a time of local financial stress.

"We're not about to go overboard with this radio spot because we don't want to even remotely cause any type of unrest, and throwing muddy campaigns out there is not in the MidSouth culture," said DeAnn Dent, vice president of credit union development at the 34,000-member CU.

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