The $1.2 billion UW credit union stands to pick up a significant number of new student members after it inked a deal that will allow University of Wisconsin students to use their identification cards at the CU's ATMs.

The deal includes the credit union opening and renting the space for a branch in a new student union building and contributing to the new building's construction. The new ID/ATM cards will allow students to access university buildings, pay for their meals in their dorm cafeterias, get cash from the ATM and make purchases at point of sale terminals with their personal identification number, according to Lisa Girdharry, UW's director of marketing.

"More than 50% of incoming UW-Madison students choose us as their financial partner because we are committed to doing the right thing and looking out for their best interest," said UW Credit Union President/CEO Paul Kundert. "As a not-for-profit cooperative, we reinvested our student profits into student relations and followed their overwhelming support of the new south campus union."

Continue Reading for Free

Register and gain access to:

  • Breaking credit union news and analysis, on-site and via our newsletters and custom alerts.
  • Weekly Shared Accounts podcast featuring exclusive interviews with industry leaders.
  • Educational webcasts, white papers, and ebooks from industry thought leaders.
  • Critical coverage of the commercial real estate and financial advisory markets on our other ALM sites, and

© 2024 ALM Global, LLC, All Rights Reserved. Request academic re-use from All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.