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Launching new marketing campaigns in the wake of bank failures and the trend of looking for merger opportunities were on the minds of California CU executives last week.

David Gunderson, president/CEO of the $575 million Credit Union of Southern California in Brea, warned that CUs in the state “face a longer road to recovery” than those in the rest of the country and are now looking more seriously at mergers. He cited the combined problems of a poor economy, higher taxes and a state budget impasse as major factors driving the trend.

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