A recent article published on The Raddon Report Web site, theraddonreport.com, by Marcus Rothaar reported that Gen Y is more optimistic about the economic future than other generations.
Thirty-five percent of Gen Y questioned by The Raddon Report said that the economy will be in worse shape over the next six months as opposed to 46% of Gen X, 51% of Baby Boomers and 43% of the Silent Generation.
Twenty-one percent of Gen Y said that they feel the economy will be in better shape over the next months as opposed to 15% of Gen X, 9% of Baby Boomers and 8% of the Silent Generation.
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According to Rothaar this means that Gen Y will be the first to look for new products and services when the recession starts to break. He suggested having a Web 2.0 strategy in place and using social media networks like Twitter as customer service devices to engage Gen Yers.
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