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Credit Unions Must Do More to Curry Favor With Consumers

With all the bad publicity generated about the banking industry, I expected the results of a recent poll I posted on LinkedIn to be vastly different. The poll consisted of only one statement with two possible choices:

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With all the bad publicity generated about the banking industry, I expected the results of a recent poll I posted on LinkedIn to be vastly different. The poll consisted of only one statement with two possible choices: “If I need a new financial institution, my first choice is a (1) bank or (2) credit union.” The poll was set up to gather 500 responses over four days, but, in less than 24 hours, I had received 508 responses.

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Peter Westerman

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