In a matter of community service, 1st Financial Federal Credit Union of Wentzville, Mo. has gone to the dogs.

The suburban St. Louis CU reaped plenty of goodwill from pet lovers this month with an “Adopt a Best Furrever Friend Day” at four branch locations

1st Financial teamed up with four animal rescue groups to find new homes for pets abandoned in foreclosed properties.

“Each of our branches had a handful of dogs available for adoption and we set up baby gates and dog crates in the lobbies of the branches so they could roam in their areas,” explained Michelle Rosner, vice president of sales/marketing. “The rescue organizations had staffers accompanying the animals at each branch so members could visit and apply for an adoption on the spot.”

The CU advertised the event in its newsletter, online and in lobbies with digital ads and posters, while also distributing plastic “doggie bags” containing the pet adoption flyer and special material on product offers.

“With the downturn in the economy many people have lost their jobs and had to leave their pets behind,” says Nina Pilger, 1st Financial president/CEO. “By providing a pet adoption day, we continue our mission of serving and caring for our community.”