PSCU Financial Services announced that it has extended its offer of preferential relationship pricing to credit unions that sign a binding letter of intent to move their business to the cooperative.
Previously the CUSO had made the offer for letters of intent 18 months out. The new offer extends the term to 36 months.
"We will give credit unions the benefit of discounted pricing even though they are using a competitive platform to fulfill existing contracts for up to three years," said PSCU CEO David Serlo.
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Addressing the CUSO's annual meeting, Serlo emphasized that this tactic is not enough to overcome the existing economic hole. "Credit unions need to leverage the scalability of their partnership with PSCU Financial Services and other industry cooperatives and employ strategies specifically designed to promote growth."
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