X

Thank you for sharing!

Your article was successfully shared with the contacts you provided.

CU*Answers announced its newest promotion for its CU*Drive Campaign, a certificate of deposit online promotion through its Me 247 Online Banking system.Members that purchase a certificate of deposit online will be entered to win an Apple iPod Touch.The contest runs from April 1 through May 31, and a prize winner is selected by random drawing from all entries submitted by participating credit unions.CU*Answers offers predesigned marketing materials for participating credit unions to use to promote the contest that range from statement inserts to a Web ad.Maggie Rosenbaum, marketing coordinator at BTCU in Benton Harbor, Mich., said the credit union has had success with using CU*Answers contests and promotions in the past. BTCU promoted the CD contest through a newsletter, banner and e-banking message, and Rosenbaum said they had several members ask about the contest before it even started.“It’s a good way to educate members about our competitive online banking product,” Rosenbaum said. “CU*Answers has a well thought out and planned marketing campaign for credit unions to use for a reduced cost.”Rosenbaum said BTCU typically participates in an e-mail address collection contest through CU*Answers that runs through June 1 through July 31 and has participated in e-statement enrollment contests, CU*EasyPay contests to encourage online bill pay and an online loan application promotion contest.–[email protected]

Complete your profile to continue reading and get FREE access to CUTimes.com, part of your ALM digital membership.

Your access to unlimited CUTimes.com content isn’t changing.
Once you are an ALM digital member, you’ll receive:

  • Critical CUTimes.com information including comprehensive product and service provider listings via the Marketplace Directory, CU Careers, resources from industry leaders, webcasts, and breaking news, analysis and more with our informative Newsletters.
  • Exclusive discounts on ALM and CU Times events.
  • Access to other award-winning ALM websites including Law.com and GlobeSt.com.

Already have an account?

Credit Union Times

Join Credit Union Times

Don’t miss crucial strategic and tactical information necessary to run your institution and better serve your members. Join Credit Union Times now!

  • Free unlimited access to Credit Union Times' trusted and independent team of experts for extensive industry news, conference coverage, people features, statistical analysis, and regulation and technology updates.
  • Exclusive discounts on ALM and Credit Union Times events.
  • Access to other award-winning ALM websites including TreasuryandRisk.com and Law.com.

Already have an account? Sign In Now
Join Credit Union Times

Copyright © 2020 ALM Media Properties, LLC. All Rights Reserved.