BASTROP, Texas — Robyn Waters, noted trend marketer famous for helping vault the Target retail store chain above its competition, outlined for credit union executives the different ways American consumers hold conflicting opinions at the same time.
She also suggested different approaches the leaders attending CO-OP Financial Services' THINK 09 conference might use to bring that awareness into the products and services that credit unions offer their members.
"I am not a futurist," Waters told the executives. "I am not an expert on financial services and or credit unions. What I can do is alert you to some of the ways American consumers are thinking and feeling and what that might mean to how you market what you do and offer."
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