Even as plaintiff's lawyers swarm like hornets, its stock price has plummeted and it has had to cut its dividend, Heartland Payment Systems has still not lost any merchant processing clients as a result of being the victim of the biggest card security data breach in history.
In a March 10 story that ran in Digital Transactions, Heartland CEO credited the company being very up front with its processing clients about the breach for keeping them as clients.
"Our attrition in each of those [four] weeks [since the breach announcement] is actually lower than the same period last year," the publication quoted him as saying. "We think that's because our sales organizations have been energized to go out and talk about the breach with all of our customers."
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But Heartland is still unable offer a count of exactly how many card accounts were compromised in the breach, nor offer any regrets for the tens of millions of dollars the company has cost card issuers.
"Heartland still is trying to determine how many card accounts were potentially compromised during the breach and to what extent fraud occurred," Digital Transactions reported.
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