A veteran public relations and marketing consultant in the credit union technology space is now offering his services as a social media expert.
Mike Lawson of DML Communications (www.dmlcommunications.com) in San Diego is offering consulting help for credit unions that want to learn how to use online social media tools such as blogging, video logging, podcasting, Facebook and Twitter.
"These tools can create numerous marketing opportunities for organizations that leverage them correctly," Lawson said. "In addition, they can reinforce their brand, differentiate themselves from the competition, and build a community of trust."
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One of the few costs in using such services is staff time, and Lawson recommends that staff knowledgeable with the new tools be at the helm.
"We feel that with the state of our economy, what better way is there to enhance your brand than these virtually free online channels?" he said.
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