LendingTree.com has signed on Sound Credit Union to its online lending exchange, its first credit union client in the company's nearly 11-year history.
The $419 million went live yesterday with LendingTree, which connect consumers with multiple lenders that compete for their business. Sound CU will offer its home equity loans on LendingTree to consumers in the Tacoma, Wash. market, the financial institution's home base, said Carl Roer, vice president of lending.
Sound CU offering home equity loans "during a time of greatly diminished availability of such products is a win for the consumer," said Robert Ross, divisional sales executive at LendingTree. When asked why the company is now partnering with CUs, Ross said it was because of their "financial strength, unique lending programs and a shared focus on customer service and satisfaction."
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