Getting to the heart of things is a passion for Ben Morales, whether it's making the most of his credit union's core processing system or helping his employer focus on the core values of being a credit union in the first place.
That kind of thinking has guided Morales as he led the transformation of his 24-member staff from a traditional IT department into a "customer satisfaction-driven team," and it's the reason he was chosen the 2009 IT Executive of the Year by Credit Union Times.
Morales is senior vice president and chief information officer at the $1.4 billion Washington State Employees Credit Union (www.wsecu.org) in Olympia, and at the age of 44, already a 25-year veteran of the financial services industry, including the last 15 years at credit unions.
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