Summit Credit Union is hoping to teach area residents that a small act-even during challenging economic times-can still have a big impact in someone else's life.
On March 25, the Madison, Wisconsin credit union will kick off the 'Pay It Forward' program, where locals will be given $10 with just one request: to help someone else with it.
Pay It Forward events will be held at Summit CU's 20 branch locations and plans are underway to videotape some 100 consumers describing what they will do to help someone else with their $10. Participants will then be able to share their videos, which will be posted on Summit's Web site with the community, who will be able to rate their favorite video response over a select period of time. The respondent with the highest rating will receive $500 and Summit will donate $500 to the winner's United Way charity of choice.
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