CHARLOTTE, N.C. — While local football favorites the Carolina Panthers may not have made it to the Super Bowl, Charlotte Metro Credit Union pulled pigs out from under a blanket at game time.
The third-quarter of Super Bowl XLIII marked the debut of the $185 million credit union's "Fee Pig" television commercial. The humorous spot featured a woman with her big bank fee pig meeting her friend for lunch. As she complains about her bank fees,
the pig squeals for more "food," which are actually dollar bills.
While her friend talks up Charlotte Metro CU's low fees, the pig suddenly splits into two fee-eating pigs as the woman sighs that her bank has merged once again. The edgy 30-second commercial is designed to play up the lower fees charged by Charlotte Metro as compared to Charlotte area banks while poking fun at the fallout from the growing number of local bank mergers.
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