ST. PETERSBURG, Fla. – PSCU Financial Services and Fiserv Inc. aim to see 7,000 new trees added to John M. Bethea State Forest in Florida.
That's the goal of Fiserv's "Go Paperless, Go Green" campaign, now in its third year.
This year, the big tech vendor is partnering with PSCU to sponsor the planting of one tree in the forest near Glen St. Mary, Fla., for every new bill-pay subscriber at a credit union served by PSCU through Feb. 28.
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PSCU's PayLynx online bill pay platform is powered by CheckFree, a Fiserv subsidiary. PSCU will target credit union members during the campaign through an e-mail marketing campaign that encourages them to sign up for bill pay at their credit unions' Web site.
So far, more than 80,000 trees have been planted by the Arbor Day Foundation through Fiserv's "Go Paperless, Go Green" campaign, the Wisconsin-based company said.
Fiserv has a Web site at www.eBILLPLACE.com that touts the environmental and financial benefits of online bill pay and e-bills, and also is a member of the PayItGreen Alliance (www.payitgreen.org), the environmental initiative of NACHA, the Electronic Payments Association.
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