The flap over credit unions using the word "bank" in advertising including AT&T's Yellow Pages took a new twist this week with CUs apparently cleared to continue their directory ads under both "bank" and "credit union" listings in AT&T's national directories.
At least one Florida CU, the $425 Kennedy Space Center FCU of Merritt Island, won the right to place its routine ad in its local directory after Florida reps for AT&T said a firm's new policy, apparently pushed by the Florida Bankers Association, and perhaps with a national extension would bar CUs from listing under "Banks."
The new policy is reportedly based on what one AT&T executive said was a need for consistency in light of the merger trend with "different regions having different rules" though the bank/CU policy rule was under study.
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