LANSING, Mich. — The "Invest in America" auto financing program continues to draw a favorable consumer response with more than one million Web site hits, league officials reported Tuesday.
"We're very pleased with the reaction we've received and it's not overstating the case to say that credit unions with their lending capacity are helping save the automotive industry," said David Adams, president/CEO of the league.
He was commenting on the expansion of "Invest in America" to 12 Midwest and Mid-Continent states during the month by state leagues and CUNA offering price discounts and incentives plus favored loan treatment on branded vehicles under a co-op deal with the automakers.
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Talks continue, said Adams, to bring in Ford Motor Co. into the CU/lending consortium noting negotiations with Ford brass were held "as late as Dec. 22." Meanwhile, participating CUs in the various states continue to promote the linkup in media articles and are getting more borrowers into dealer showrooms.
"As for lovemycreditunion.org, we've had 1,041,567 hits since Invest in America was unveiled with the site averaging 45,000 hits per day," said a league spokesman.
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