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LOS ANGELES — Rogue Federal Credit Union has earned accolades for the Money Mammals Saving Money Is Fun Kids Club. The program has helped the credit union garner a Louise Herring Award for Philosophy in Action for its efforts to include credit union philosophy in its daily operations and member service. “It is imperative that we teach our youngest members about credit union philosophy, the credit union difference, social responsibility and financial education. The Saving Money Is Fun Kids Club is an exciting new youth savings program that supports and teaches credit union philosophy for our young members,” said Community and Education Outreach Coordinator Kerrie Davis. “Winning this award confirms what we know already-there is no better time than right now to teach the credit union difference.” According to kids club program creator John Lanza, just as reading to children when they are young exposes them to reading, it is imperative to expose them to the importance of sharing, saving and spending smart while young. The Saving Money Is Fun Kids Club program is designed to help attract and retain children up to 11 and is available for license to credit unions nationwide. The program encourages kids to open accounts that will start them on the right track towards a positive financial future. The Kids Club’s overall goal is to help build and solidify member loyalty at an early stage by engaging kids with a mix of video, print and online media. Since launching its Kids Club, Rogue Federal has seen a 22% increase in membership in just the first half of this year. Future Kids Club projects currently in the works include a custom branded game in which kids can run their old credit union and a Money Mammals Live tour slated for financial literacy month in April 2009.

Peter Westerman

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