BELLEVUE, Wash. — Online broker ShareBuilder Corp. said deciding which credit unions partnerships to keep and which to end has been a difficult process.
ShareBuilder will continue to have CU partners, reiterated Kathy Schanno, a company spokeswoman, but not as many as in the past. The change comes after ShareBuilder was bought by ING DIRECT in November 2007. Since then, ShareBuilder's CU clientele has dropped from 125 to approximately 50.
"Although we have enjoyed working with our many credit union marketing partners, we have redirected resources elsewhere and are no longer able to support these programs at the same levels as in the past," Schanno said.
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