NORCROSS, Ga. — Dynamic Marketing Systems, a provider of Web-enabled marketing resource management solutions, is doing its part to make it easier for credit unions to deliver their message to the public.
The firm has unveiled its Micro Merchant solution to provide collateral support to credit union marketing departments.
"What we've heard over and over from credit unions is, 'We would do more marketing if it were easier and less time consuming,'" said Dynamic Marketing CEO Gordy Cain. "One thing this economic time presents for credit union marketers is opportunity. The tendency in business overall is to pull back on marketing and advertising, so those that do spend now get a bigger return on their investment. It's true; statistics support that any company with a marketing advantage through a difficult economic period is way ahead of their competitors. Now is the time to be out there with your message because it connotes stability and credit unions in particular have a tremendous opportunity to gain prominence."
Cain said the move was in keeping with why he started DMS in 2004, to define the business model of how companies create and produce communications internally and externally with the technology available today and in the future. To that end, he built DMS around Web-to-print automated solutions, variable data applications and digital-printing technologies.
With Micro Merchant, credit unions can design and print customized marketing materials online within a few hours. Cain said the solution is like a one-stop shop for time-crunched marketers, especially when compared to traditional methods that involve multiple outside resources and can take several weeks to complete. He added that credit union marketers can quickly create customized messages and promotions for branches, ensuring consistent brand identity throughout the organization by accessing a password protected portal.
For a monthly fee, users can select from a variety of design templates for every marketing and sales activity and customize according to the needs of the market or branch location. Each template gives staff the ability to create a customized design for branch collateral, such as banners, posters, inserts, advertisements and sales material.
Cain said the solution automates marketing processes, eliminates many agency costs, and the print-on-demand feature reduces or eliminates the necessity for marketing materials to be kept in inventory, saving credit unions time and money.
"We wanted to develop something that would allow credit union marketers to have their cake and eat it too," said Cain. "Some of our clients like to custom design, others want to incorporate elements of their previously produced pieces into the templates and for those who don't have a graphic look for their brand, we can help as well with traditional marketing agency services."
Once a credit union's artwork, logo and other materials have been uploaded, Cain said, marketers can print and have their materials shipped to them within a few days.
"We wanted it to be easy so if they decided next weekend to have a poster or banner at a community event, then it's a simple matter of logging on, pulling up templates and placing an order like on Amazon.com," said Cain. "This is a way to simplify the way marketing collateral materials are designed and ordered, and ultimately allows users to devote more resources to further enhancing member service."
Recently, the firm has formed an alliance with the New Jersey Credit Union League.
"We are pleased to offer this service to our credit unions. We did extensive research and testing of the product. It is truly a dynamic, robust solution for credit unions of all sizes to quickly and efficiently create cost-effective, professional marketing materials," said NJCUL President/CEO Paul Gentile. "Having an online, automated marketing resource management solution helps credit unions bring their products to market faster while keeping a cohesive branding message. Branding has never been more important to credit unions as they work to show their value proposition in these turbulent economic times."
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