Search
 

Souvenir Obama Ad Still an Arizona CU Draw

PHOENIX -- The $1.1 billion Arizona State Credit Union is still reaping a deposit windfall from a 4%, $25,000 money market account ad that appeared Nov. 5 in a souvenir newspaper edition heralding the election of Barack Obama.

By Jim Rubenstein | Updated on November 10, 2008

PHOENIX — The $1.1 billion Arizona State Credit Union is still reaping a deposit windfall from a 4%, $25,000 money market account ad that appeared Nov. 5 in a souvenir newspaper edition heralding the election of Barack Obama.

“I think we’ve brought in $11 million alone since our special Arizona Republic ad appeared, and we’re well ahead of our goal having already generated $50 million from this campaign,” said Cathy Olague, vice president of marketing.

Complete your profile to continue reading and get FREE access to CUTimes.com, part of your ALM digital membership.

Your access to unlimited CUTimes.com content isn’t changing.
Once you are an ALM digital member, you’ll receive:

  • Critical CUTimes.com information including comprehensive product and service provider listings via the Marketplace Directory, CU Careers, resources from industry leaders, webcasts, and breaking news, analysis and more with our informative Newsletters.
  • Exclusive discounts on ALM and CU Times events.
  • Access to other award-winning ALM websites including Law.com and GlobeSt.com.

Already have an account?

Dig Deeper

 

Recommended Stories

Credit Union Times

Join Credit Union Times

Don’t miss crucial strategic and tactical information necessary to run your institution and better serve your members. Join Credit Union Times now!

  • Free unlimited access to Credit Union Times' trusted and independent team of experts for extensive industry news, conference coverage, people features, statistical analysis, and regulation and technology updates.
  • Exclusive discounts on ALM and Credit Union Times events.
  • Access to other award-winning ALM websites including TreasuryandRisk.com and Law.com.

Already have an account? Sign In Now
Join Credit Union Times

Copyright © 2023 ALM Global, LLC. All Rights Reserved.