PHOENIX — The $1.1 billion Arizona State Credit Union is still reaping a deposit windfall from a 4%, $25,000 money market account ad that appeared Nov. 5 in a souvenir newspaper edition heralding the election of Barack Obama.
"I think we've brought in $11 million alone since our special Arizona Republic ad appeared, and we're well ahead of our goal having already generated $50 million from this campaign," said Cathy Olague, vice president of marketing.
The original goal "and we thought we were conservative," was to raise $25 million, much of it to be drawn from bank customers, she said. Commercial banks, she said, have deferred in doing much advertising in metro Phoenix during the financial meltdown.
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