MADISON, Wis. — A group of CUNA Brokerage Services' financial advisers reached into their own pockets to donate to a relief fund to help families who have been dramatically affected by the economic downturn.

The Give Back fund was originally established to help families who experienced hardship as a result of natural disasters, such as the floods and tornadoes that ravaged the Midwest this year, according to CUNA Brokerage. Members of the company's senior adviser leadership team said they started to hear more stories about families who were struggling to get by in a troubled economy.

To assist, the advisers recently came together via an e-mail exchange to gather pledges. Within one hour, 15 personal pledges had exceeded $4,100, CUNA Brokerage said. Thirty-six advisers belong to the company's senior adviser leadership team. The Give Back fund is held at Cedar Falls Community CU.

Complete your profile to continue reading and get FREE access to CUTimes.com, part of your ALM digital membership.

Your access to unlimited CUTimes.com content isn’t changing.
Once you are an ALM digital member, you’ll receive:

  • Breaking credit union news and analysis, on-site and via our newsletters and custom alerts
  • Weekly Shared Accounts podcast featuring exclusive interviews with industry leaders
  • Educational webcasts, white papers, and ebooks from industry thought leaders
  • Critical coverage of the commercial real estate and financial advisory markets on our other ALM sites, GlobeSt.com and ThinkAdvisor.com
NOT FOR REPRINT

© 2024 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.