TALLAHASSEE, Fla. — Credit Union 24 participating credit unions will now receive preferred pricing from Cardtronics should they want to brand a Cardtronics ATM with its own logo and screens.
The national credit union owned ATM network announced a deal with Cardtronics on November 3. Cardtronics is the leading independent ATM deployer in the country and is known for putting it's primarily cash dispensing machines in key retail locations.
The company is the world's largest ATM operator and works with thousands of retailers, including six of the top-10 retailers in the country, to deploy ATMs in locations where consumers need them most. Through the ATM Branding program, credit unions can take advantage of the fact that their members and prospective members are already visiting these locations and will be effectively exposed to the credit union brand and messages, Credit Union 24 said.
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"We have a terrific opportunity these days to promote the credit union advantage to consumers," said Credit Union 24 President/CEO Jim Park. "ATM branding is a cost-effective tool for reinforcing the credit union message to prospective members while reminding current members that they've made the right choice."
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