MADISON, Wis. — Based on historic seasonal trends coupled with return on asset declines, the industry should expect to see a slowdown in membership growth for the rest of the year.

According to CUNA Mutual Group's latest Credit Union Trends Report, total membership was estimated to be 90.8 million at the end of the August. Credit unions continued to report strong gains with a 1.4 million member year-to-date increase, which is 344,000 above figures for all of 2007, the data showed.

CUNA Mutual said credit union expense resources for expanding membership are limited around this time of the year and that it expects efforts to focus more on expense savings through purging low balance membership rolls rather than on adding select employer groups. Next year's gains are expected to be "highly dependent" on deposit pricing and its ability to deliver "reasonably priced" access to credit, according to the report.

Complete your profile to continue reading and get FREE access to, part of your ALM digital membership.

  • Critical information including comprehensive product and service provider listings via the Marketplace Directory, CU Careers, resources from industry leaders, webcasts, and breaking news, analysis and more with our informative Newsletters.
  • Exclusive discounts on ALM and CU Times events.
  • Access to other award-winning ALM websites including and

© 2024 ALM Global, LLC, All Rights Reserved. Request academic re-use from All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.