LAKE JACKSON, Texas –Texas Dow Employees Credit Union is letting members know it's business as usual with the launch of its new advertising campaign.
TDECU caused a stir when federal and state regulators said its previous advertising campaign implied the credit union was safe and sound and banks were not (CU Times, Sept. 24, 2008).
The new campaign, slated to run through the end of 2008, is intended to underscore the credit union's position as a trusted financial adviser in the community. The aim is to encourage members and nonmembers alike to turn to TDECU, despite the changing marketplace, for the financial tools they need to meet their needs in life.
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