RANCHO CUCAMONGA, Calif. — Credit union safety and soundness is getting revved up again this week with two state leagues–California/Nevada and Pennsylvania–rolling out new print and radio campaigns.

In addition, there was both positive and negative feedback over the weekend about a front-page Los Angeles Times article headlined, "Credit Unions Aren't Immune."

The L.A. Times article cited the loses at various CUs in the state, noting that "more than a third of California's 485 insured credit unions lost money in the first half of this year and three were seized by regulators." At the same time, the article also lauded the CU lending role and strong capital positions.

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A spokesman for the California/Nevada League said the trade group was aware the Times article was being prepared "about two months ago" but separately plans were already underway to adjust the long-running public advocacy campaign with print ads starting this week stressing safety and soundness, the new $250,000 insurance cap and that CUs remain "well-capitalized and continue to provide loans."

Meanwhile, the Pennsylvania Credit Union Association said it is spending $100,000 in new supplemental safety and soundness radio ads, which began last Thursday in major markets across the state.

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