WAYNESBORO, Va. — DuPont Community Credit Union just concluded afour-month ad campaign that increased its net mortgage loans by72%.
|DuPont Community's May to August campaign used print, radio andtelevision advertising to emphasize the ease of getting a mortgageloan from the Virginia-based credit union. The promotion alsofeatured the giveaway of a dollhouse valued at $1,800 and a $250gift card.
|Over 1,100 people participated in the contest.
|DuPont Community was founded in 1959 and now has more than53,000 members and $629 million in assets. It operates in theCentral Shenandoah Valley.
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