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Ad Campaign Leads to $17M in Mortgage Loans

WAYNESBORO, Va. -- DuPont Community Credit Union just concluded a four-month ad campaign that increased its net mortgage loans by 72%.

By Staff Writer | Updated on October 02, 2008

WAYNESBORO, Va. — DuPont Community Credit Union just concluded a four-month ad campaign that increased its net mortgage loans by 72%.

DuPont Community’s May to August campaign used print, radio and television advertising to emphasize the ease of getting a mortgage loan from the Virginia-based credit union. The promotion also featured the giveaway of a dollhouse valued at $1,800 and a $250 gift card.

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