RANCHO CUCAMONGA, Calif.– CO-OP Financial Services will invest millions of dollars over the next three years to help credit unions participating in its ATM network by branking their ATMs with a prominent CO-OP logo.
The CUSO has announced that it will pay up to $400 of the cost of adding the backlit signs on plastic displays for the walk-up machines or banner signs for some drive-up machines.
"Given that over 70% of network ATM volume occurs at credit union-owned ATM locations, helping members find the thousands of CO-OP Network surcharge-free ATMs nationwide boldly illustrates that credit unions have more ATMs than any bank," said CO-OP Financial Services CEO Stan Hollen. "With CO-OP's ATM signage program, credit unions display their logo side-by-side with CO-OP Network, reinforcing to members that they truly don't need a bank. Their credit union is not only better, but more convenient."
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CO-OP is recommending that credit unions that accept the help on the signs put the CO-OP logo on the upper right corner of the sign, opposite a significantly larger credit union logo on the upper left.
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