PORTLAND, Ore. — To aid in shaping the direction of CU Business Group LLC, the CUSO has formed a new advisory board.
"The role of the advisory board is to provide input and direction from our credit unions' perspectives," said Larry Middleman, president/CEO of the business lending, deposit and consulting services CUSO. "We have significant expertise and vision from CUBG's formal board of directors, and the advisory board will strengthen our perspective of the marketplace for business services in the credit union industry."
The four executives tapped to serve on the board are Carl Roer, vice president of lending at the $400 million Sound CU; Brian Sherrick, executive vice president, operations/lending at the $480 million Postal CU; Gary L. Smart, vice president of business services and lending at the $230 million Crane FCU; and Jeff Stone, executive vice president, member business services at the $1.7 billion North Island CU.
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Each of the four members was hand-selected by Middleman based on their experience and expertise in the industry and their ability to provide a diverse set of perspectives on business services, according to CUBG. Middleman said he hopes feedback and input from them will aid in shaping the direction of CUBG and help the CUSO seek new opportunities.
CUBG serves 279 credit unions in 34 states.
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