BELLEVUE, Wash. -- A recent Coinstar/ Kelton Research creditunion member experience poll found that when it comes to creating abetter branch experience, members are looking for more options.

According to the poll, 64% of credit union members would takeadvantage of financial or related services not traditionallyprovided by their branch, if offered. Financial planning andaccounting and tax advice were among the most desired.

Many credit union account holders also said they would welcomesuch nonbanking services as postal services (46%), computer andprinting services (35%) or even such extras as a snack bar (15%) ora neck and shoulder massage (13%).

In addition, the feel of the branch matters, with 42% of creditunion accountholders saying they'd prefer a change of environmentat their financial institution and would model it after retailers.Some 63% of respondents describe their credit union as efficientand 62% described the general atmosphere inside their financialinstitution as "warm and welcoming." Respondents also said theylike a personal touch in their credit union and some 68% of accountholders prefer to stand in line for a teller than for an ATMmachine. Here's a look at more survey results: