WASHINGTON — While the issue positions of presidential candidates are important, voters often make their choice based on emotional considerations, NBC News Chief White House Correspondent said in today's keynote address at NAFCU's Congressional Caucus.
"We want to get a sense of them. Voting is an emotional process," he said. "When you interview somebody for a job, you don't just look at their resume."
Gregory, who also hosts a nightly program on MSNBC, criticized the tendency among activists on both sides of the aisle to not give their opponents the benefit of the doubt.
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"There is a tendency that when we don't know people, we demonize them. We need to engage our leaders and hold them accountable without demonizing people because that gets in the way of constructive conversation," he said.
Gregory added that in light of the current economic situation, neither candidate has been able to craft a message that speaks to the concerns of most Americans. He said whichever candidate can be as effective as then-Gov. Bill Clinton–who coined the phrase "It's the economy stupid"–was in 1992 in addressing people's anxieties will win the election in November.
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