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BILLINGS, Mont. — It’s been two weeks since thousands lined up for $1.81 a gallon at a Billings convenience store, thanks to a promotion by Billings Federal Credit Union, and now the post mortem shows the unusual awareness campaign paid off big time in public good will and media coverage.

“Gas prices are such a hot topic and so we wanted to conduct a campaign that would help spread the good word about credit unions and how we invest in the community where we live and work,” explained Kevin Rookhuizen, vice president-sales & marketing.

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