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Texas CU Adapts Blogging to Safety Alerts on Hurricane

FREEPORT, Texas -- With Hurricane Ike bearing down on the Texas coast, the $1.3 billion Texas Dow Employees Credit Union said Thursday it has begun using its blogging capability to alert members and employees of the storm track, traffic conditions and public safety announcements.

By Jim Rubenstein | Updated on September 11, 2008

FREEPORT, Texas — With Hurricane Ike bearing down on the Texas coast, the $1.3 billion Texas Dow Employees Credit Union said Thursday it has begun using its blogging capability to alert members and employees of the storm track, traffic conditions and public safety announcements.

“We started yesterday and our blog, which we use routinely for product and campaign discussion, is now proving helpful to our members to get up to date information on hurricane conditions,” said Trey Reeme, director of channel integration for the TDECU. “The blog got 1,000 hits yesterday and that is tenfold what it normally receives.”

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