NEWPORT BEACH, Calif. — With a recent donation of $2,500 fromMichigan Educational Credit Union, the industry has contributed$32,500 to NACUSO's BUY CUSO advertising campaign.
|BUY CUSO was officially launched in April to create increaseawareness of CUSOs as the professional providers of effectivesolutions to credit unions through collaboration with CUSOs,according to NACUSO.
|The Michigan Educational CU benefaction brings the totalcontributions to $32,500, since fall 2007. To date, funds weredonated by Mountain America CU, CU*Answers, Member Gateways LLC,Beyond Marketing LLC and TruHome Solutions LLC.
|The most recent contribution was delivered by Bill Brunton,president/CEO of Michigan Educational CU.
|“Thanks to the Michigan Educational Credit Union and BillBrunton's leadership, credit union executives will more quicklyrecognize the essential role CUSOs play in the industry,” said TomDavis, president/CEO of NACUSO. “Credit unions of all sizesoutsource selected operational functions to CUSO solutionproviders, keeping operating costs down while increasing serviceand expertise to benefit members.”
|The BUY CUSO campaign has featured advertisements on severaltrade publication Web sites. The campaign will continue in printedtrade publications and online, NACUSO said.
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