NEWPORT BEACH, Calif. — With a recent donation of $2,500 from Michigan Educational Credit Union, the industry has contributed $32,500 to NACUSO's BUY CUSO advertising campaign.

BUY CUSO was officially launched in April to create increase awareness of CUSOs as the professional providers of effective solutions to credit unions through collaboration with CUSOs, according to NACUSO.

The Michigan Educational CU benefaction brings the total contributions to $32,500, since fall 2007. To date, funds were donated by Mountain America CU, CU*Answers, Member Gateways LLC, Beyond Marketing LLC and TruHome Solutions LLC.

The most recent contribution was delivered by Bill Brunton, president/CEO of Michigan Educational CU.

“Thanks to the Michigan Educational Credit Union and Bill Brunton's leadership, credit union executives will more quickly recognize the essential role CUSOs play in the industry,” said Tom Davis, president/CEO of NACUSO. “Credit unions of all sizes outsource selected operational functions to CUSO solution providers, keeping operating costs down while increasing service and expertise to benefit members.”

The BUY CUSO campaign has featured advertisements on several trade publication Web sites. The campaign will continue in printed trade publications and online, NACUSO said.

Instant Insights /

BUY CUSO Campaign Tops $32,500 Mark

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