X

Thank you for sharing!

Your article was successfully shared with the contacts you provided.

ASHEVILLE, N.C. — In a burst of industry enthusiasm for charity giving and image promotion, credit unions in North and South Carolina are finding the “Little Guy” mascot has mighty strong legs, suitable for carrying CUNA’s banner in relay runs while also serving to make “lots of new credit union friends” in the branches.

According to Kim Thore, director of marketing at Piedmont Aviation Credit Union in Winston Salem, a 6’1″ employee dressed up as the Little Guy wowed employees and members on a visit this summer to CU branches as part of a now three-year-old campaign to raise funds for the Micro Community Grants program of the Carolinas Credit Union Foundation.

Credit Union Times

Join Credit Union Times

Don’t miss crucial strategic and tactical information necessary to run your institution and better serve your members. Join Credit Union Times now!

  • Free unlimited access to Credit Union Times' trusted and independent team of experts for extensive industry news, conference coverage, people features, statistical analysis, and regulation and technology updates.
  • Exclusive discounts on ALM and Credit Union Times events.
  • Access to other award-winning ALM websites including TreasuryandRisk.com and Law.com.

Already have an account? Sign In Now
Join Credit Union Times

Copyright © 2019 ALM Media Properties, LLC. All Rights Reserved.