CLEARWATER, Fla. — The credit union card association with the largest number of credit unions has reported that CUs using its card performance management system posted much stronger card statistics than those that did not use the system.
Card Services for Credit Unions is the association of 3,300 credit unions that process their card transactions with Fidelity National Information Systems. CSCU members have a collective portfolio of 13 million Visa and MasterCard accounts.
CSCU reported that after renovating and relaunching its Virtual Card Consultant in May 2007, member credit unions that started using the program reported a 4.42% increase in the their overall number of cards and an 2.71% increase in their number of active card accounts.
By contrast, CSCU member credit unions that did not use the program saw their number of accounts overall drop by 2.51% and their number of active accounts drop by 1.32%.
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